Building a Blueprint for Better Care

Project overview

Blauwdruk Psychosezorg (“Blueprint for Good Psychosis Care”) was created by PsychoseNet vzw, a Belgian non-profit dedicated to mental health and psychosis care.

The initiative aimed to establish a new, independent identity — a professional, research-based brand that would stand for innovation and compassion within mental healthcare.

Blauwdruk represents more than a logo: it’s a movement toward better psychosis care, built on science, collaboration, and empathy.

Challenges & constraints

Mental healthcare in Belgium needed a fresh, credible voice — one that professionals and patients alike could trust.

The new identity had to balance scientific authority with warm humanity, reflecting the project’s roots in evidence-based research and its mission to reduce stigma around psychosis.

Project goals

Brand personality

Scientific yet Caring

Blauwdruk speaks with authority grounded in research, but always with empathy. It combines data and compassion — showing that good care starts with both knowledge and heart.

Structured yet Compassionate

Every element is designed with precision and order, yet never feels cold. The structure represents reliability; the warmth ensures human connection.

Professional yet Human

The tone inspires confidence and respect while remaining approachable. It reflects experts who understand not just the science of care, but the people behind it.

Hopeful yet Realistic

Blauwdruk acknowledges the challenges within mental healthcare while emphasizing progress and hope. It encourages trust in change through action, not empty optimism.

Design concept

The name Blauwdruk means blueprint — the foundation for building something new.

The logo visualizes this idea through the letter “P”, constructed from pencils, rulers, and structural lines, symbolizing both precision and creation. It represents the blueprint for a better mental healthcare system — measured, built with care, and designed with purpose.

The color palette uses deep blue as a symbol of trust and clarity, supported by calm neutrals and contrasting black for academic strength.

The typography combines Arial Nova (clean and authoritative) with Garet (modern and approachable), striking a balance between science and empathy.

Outcome & feedback

The result was a cohesive and meaningful identity that resonated immediately. The client described it as “exactly what we had envisioned — a professional and hopeful brand that people can trust.”

The branding was rolled out across digital platforms and print materials, forming the foundation for brochures, reports, and online presence.

Key takeaways

Thoughtful branding can shape how people perceive healthcare initiatives — professionalism builds trust, and warmth builds connection.
A simple concept like a blueprint can carry a powerful emotional and symbolic weight when executed with precision.
Collaboration and clarity made this project one of the smoothest and most rewarding brand identities to develop.